''FRESCA company-TWO recommendations for improvements for any part of Essay

''FRESCA company-TWO recommendations for improvements for any part of the marketing mix - Essay Example The asset of the company which exceeds 48 million pounds and the annual growth in return of over 393 million net profits presents the need for the company to go public. In so doing, the company products will get more demand especially once they harness the opportunity in the market as the confidence of consumers towards the company will increase. Furthermore, many customers will purchase the shares and they will help in developing and promoting the products image through innovation, contribution, reaching out to the consumers and lifting up the reputation of the firm. To enhance production of quality and healthier produce, the firm source and secure the best and reliable partners. Reputation is an important tool in promotion of a product that will improve once the firm succeeds in going public. The company will be forced to invest more in the creativity and innovation of their products to ensure that ethical trading, quality products, employee development as well as effective customer service are met. The demand for its products will rises, calling for more qualified staff to be employed in the firm as in so doing the quality of their product will not be altered due to overworked staff. The products of the company will be placed to more public attention and scrutiny especially in terms of health and quality standards and due to the fact that the company observes these requirements, hence, its market is sure to grow as Fresca Company observes these requirements. Health is important to the survival of mankind and this is what the company offer, healthy products. Success in increased sales is attributed to the highest quality of produced which surpass the expect ations of customers through embracing a quality product line. As an international company, Fresca Company should take advantage of the virgin, fertile and huge piece of agricultural land in Africa and partner with African countries in the production of